Advocacy 3D
April 20, 3:30 p.m., Ballroom
Description: Online campaigns can be envisioned in three dimensions (or versions 1.0, 2.0, and 3.0
if you are wedded to a computer metaphor). At the core, the dimensions are about the strategic
flow-direction of communication. The first dimension is about broadcasting a one-way
campaign message. The second dimension is about building a transactional or two-way
relationship with activists and/or voters. And the third dimension is about unleashing the
masses, with communication flowing to and from the campaign, as well as in any direction
between and among activists/voters. As with all things online, the fourth dimension (time)
is always in play, as the technology allows for asynchronous communication in all dimensions.
* Alan Rosenblatt (Director for Online Advocacy at the Center for American Progress Action Fund)
* Benjamin Barnett (Founder and New Media Specialist for Media Bureau Networks) Ken
* Deutsch (Director of Strategic Services and Partnerships at Morningside Analytics)
* Colin Delany (Founder and editor of Epolitics.com)