Mobilizing your campaign bootcamp (for advanced strategists!)
April 21, 2:00 p.m., Meridian C
Description: You got the idea -- mobile matters. You have the basics of mobile
campaigning down but want to take it further. This bootcamp is for you. Join in
for a fast, interactive session with some of the most experienced mobile campaigners
of campaigns that WORKED. We'll discuss advanced strategies, data (yes, data!),
ROI, and brainstorm some new ideas beyond you SMS alert.
* Katrin Verclas (Co-founder and editor of MobileActive.org)
* Kevin Bertram (Founder of Distributive Networks)