Fishing with a Keyboard: How to catch and engage online users
April 20, 11:30 a.m., Meridian C
Description: The panel will focus discussion on advocacy tools and engagement
campaigns and their effectiveness. Panelists will discuss traditional and unconventional
methods that include: iframes, online games, petitions, surveys, blogs, event tools, online
advertising and other random actions that capture the attention of people online if only for
enough time to get their email address.
* Chuck Defeo
* Matt Lira
* Todd Zeigler (Bivings Group representing MyEnergy from Picken’s Plan)
* Peter Greenberger (Google)
* Matt Adkisson (Freecause)
* Moderator: Ben Olson
* Moderator and panelist: Matthew Dybwad