Needle in a Haystack: Effectively Utilizing Data to Fuel Targeting Efforts
April 20, 3:30 p.m., Hemisphere B
Description: You're all set to launch your campaign - but where do you find
your audience, activists, constituents and supporters? This panel identifies
ways to the best bang for the buck from purchased lists, the voter file and
your legislative district matched member/employee dataset. Industry leaders
present their case studies of effective, innovative approaches. Issues of data
security and data integrity will also be discussed.
* Raymond Schlinkert (AARP)
* Michael Meyers (Partner and President of Target Point Consulting)
* Chad Mitchell (Illumen)
* Moderator: Andrew Tayani (Aristotle’s Vice President of National Data Sales)