Public Affairs in the Digital Age: Real People = Real Results
April 21, 10:00 a.m., Ballroom
What we plan to cover:
* Define Public Affairs.
* Why the Hill cares what real people think: How a congressional office operates– a 101
on what an office does with incoming communications and lobbyists.
* What a traditional public affairs campaign looked like pre-digital.
* How impressive it is when digital is added
* How corporations use digital
* How public advocacy groups use digital
* Overview of how government has become more (and less) transparent over the years
Speakers:
* William Black (Co-chair of Fleishman Hillard’s global public affairs practice)
* John Wonderlich (Sunlight Foundation)
* Michael Silberman (OneSky)
* Pat Cleary (Fleishman-Hillard)
* Daniel M. Horowitz (Senior Vice President and Senior Partner at Fleishman-Hillard)
* Moderator: Ben Clark (Head of Digital Public Affairs Campaigns at Fleishman-Hillard)