Tinkering Your Web Strategy: Using Analytics to Understand Your Traffic and Making Adjustments
April 21, 3:30 p.m., Meridian D & E
Description: Who is coming to your candidate's website? What do users do when they get there?
How did they find you in the first place? Where are users who visit your site coming from?
Web analytics can open doors to a political or public affairs campaign to understand their
web traffic and adjust their communications strategy accordingly. Having a great website
with all the bells and whistles looks great on the surface. But, how do we read a web analytics
report and what indicators do we look for? How do we make adjustments? Answers to these
questions are vital for campaigns at any level.
* Ben Weisberg (Account Manager on the Elections and Issue Adcocacy Team at Google)
* Mark Skidmore (Blue State Digital)
* Dan Siroker (Founder of CarrotSticks)
* Jesse Greenberg (independent strategic communications and public affairs consultant)